The fresh food supply chain faces many challenges such as product traceability, quality, safety, and sustainability, and these challenges span across land and sea. Follow along as our speakers share their experience implementing 2D barcodes, GS1 Digital Link, and RAIN RFID technologies to enable end-to-end visibility and transparency of the supply chain.  

The speakers will address challenges like support compliance, certification, and authentication, and how these technologies can be leveraged to enhance consumer engagement, loyalty, and trust.